Keep your website fast

Float was built from the ground up with speed in mind. A combination of the latest lazy and asynchronous loading techniques have been built into the code to help make your website pages load as quickly as possible. 

Fast page load times are very important to consider in website devepment, as it translates into a better visitor experience, better SEO, more page views and subsequently, more sales.

Despite Float's solid codebase, there are still a few steps for you to take to ensure that your website remains as fast as possible.

Use recommended image sizes

Banner images are one of the common causes of slow page loading times. Use the recommended banner sizes in this guide or less to ensure that your pages don't carry more weight than necessary. 

Reduce content overpopulation

Although Float lazy loads images as they appear within the viewport, it's still good practice to curate your content as much as possible, keeping each page lightweight and efficient. Too much congested media content, especially within the initial viewport, will slow down your page load time and create a poor experience for your website visitors.

Optimise images

Always optimise your images before uploading them to WordPress. Images should be compressed at around 90% image quality.  Also, try to keep the use of lossless image files, such as uncompressed pngs to a minimum.

  • JPEGmini is a free online tool that optimises jpeg images without losing quality.
  • TinyPNG is a free online tool that optimises both jpegs and pngs.

Use a good hosting service

The servers that your theme is running on is another important factor in determining the page speeds that your website will experience. Therefore, choosing the right hosting service is essential. Below are some recommended hosting providers:

  • Flywheel is a beautiful, easy to use hosting provider with great tools for designers and creatives at a very competitive price.
  • SiteGround is emerging as a popular hosting solution within the WordPress community. It ticks all the boxes for WordPress and provides great customer support.
  • WPEngine is a dedicated WordPress hosting service, offering super fast servers and ease of use.
  • Media Temple is one of the longest serving hosting services in the industry, offering top-tier servers and support.
Before choosing a hosting provider, research their services thoroughly. Don’t go for the cheapest option, just because it’s cheap. Read what others say about their experiences, and shop around.

Use a Content Delivery Network (CDN)

A CDN optimises the performance, reliability and security of your website, by in part, moving content physically closer to website visitors. Most of the hosting services recommended above include a CDN. However, if you're using a service or plan where a CDN is not included, Cloudfare offer a free CDN that's fast and efficient 

Plugins can help

There are a number of plugins available within the WordPress repository that can help further in keeping your website pages fast and efficient. Below are a few we recommend:

  • W3 Total Cache is a caching plugin that increases website performance and reduces download times via features like content delivery network (CDN) integration.
  • WP Rocket is a caching plugin for WordPress that's easy to use and delivers immediate results.


With Float's standards-driven code, use of the latest lazy and asynchronous loading techniques, and your use of the above page-speed related suggestions, your website is already optimised for search engines such as Google. However, for further optimisation, we recommend using the popular Yoast SEO plugin.

Despite all the optimisations built into Float, the most important factor in determining whether your website is indexed in search engines is content. Therefore, your main focus should be creating the best content possible.

Translating your theme

Float is localised and translation ready. This means that with the help of a 3rd-party translation plugin, you can translate Float into any language you like. To do this, you will need to upload the float.pot file to a translation plugin, located within the languages folder within the Float root directory.

Below are a list of translation plugins that you can use to translate Float:

Customer support is not offered for usage of translation plugins. For help with translating your theme using a translation plugin, consult the plugin author directly. 


Want to create a new page design? Customise a feature or layout? Or just need to make a few minor tweaks to Float? Unfortunately, this is beyond the scope of customer support and requires a developer. 

However, we've partnered with Codeable to provide you with best-in-class customisation services at a good price from handpicked experts. To get stated, post your project in the form here, and a developer will be in touch with a quote and details of how to proceed.


We support you

We’re happy to help you with theme-specific support should you run into a road block that this guide couldn't help you solve. Unfortunately we can’t help you modify your theme further than its advertised features. Read our Support Policy for more information.

If you require further support after reading this guide, visit our ticket system, where you can read or submit a support ticket.

If you're experiencing a theme issue, deactivate all third-party plugins and check if the problem still persists, before submitting a ticket. 

You support us

If you're happy with Float and the service we've provided, we'd really appreciate a rating and review on ThemeForest. Ratings help get Float to more customers and expand the Pixelobject community, which helps us build and support better products. 

To rate and review Float, log into your Envato Market account, hover over your account name at the top-right of the screen, and click Downloads. Scroll to the Float download and in the Rate this item section, click the number of stars you wish to give Float, then provide a quick review in the following window.

If you feel we can do better, drop us a line at and let us know. Your feedback is appreciated, and will help us continuously improve our products and service.

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